Shopify development
Custom themes, Shopify apps, and headless storefronts for stores that have outgrown what the theme store and app store offer.

Sound familiar?
When businesses come to us for this
Your theme looks like everyone else's
You are using a popular theme, and changing the layout beyond its settings means editing code you did not write.
Apps are slowing the store down
Each app adds scripts and a monthly fee, and pages get heavier with every install.
The feature you need does not exist
Custom bundles, trade pricing, product configurators, or an integration no app handles properly.
What we build
Shopify development: what that covers
Custom Shopify themes
Online Store 2.0 themes built for your brand, quick to load and easy to edit.
Shopify app development
Public and custom apps using the Admin API and theme app extensions.
Headless commerce
Storefronts built with Hydrogen or Next.js on top of Shopify's Storefront API.
Store migrations
Moving products, customers, and orders from WooCommerce, Magento, or a custom platform.
Speed improvements
Removing unused apps and scripts, optimising images, and improving Core Web Vitals.
Need something else?
If your project is not on this list, describe it and we will tell you whether it is a good fit.
Ask us
How we approach it
Our approach, step by step
- 01
Audit the store
Apps, theme code, speed, and checkout flow, so the right things get fixed first.
- 02
Use standard Shopify features first
We use sections, metafields, and app extensions where possible, so Shopify updates do not break your store.
- 03
Build on a copy
Work happens on a development store or unpublished theme, never on your live store.
- 04
Launch without downtime
Theme switches and migrations are timed and checked so sales keep running.
Technologies
What we build it with
Our usual stack for this work. We choose per project, and can work with what you already have.
- Shopify
- Store, checkout, and admin
- Liquid
- Theme templates and sections
- Hydrogen
- Shopify's own headless framework
- Next.js
- Custom headless storefronts
- Storefront API
- Products, collections, and carts in headless builds
In practice
Work we have done in this area
Our productSaaS · E-commerce
SpinLab: a 360° product viewer app for Shopify stores
Shoppers want to see a product from every side before they buy. SpinLab is a Shopify app that turns a product video into a 360° view, and merchants can add it without touching theme code.
Read the case studyFurther reading
Guides on this topic
FAQ
Common questions
If a paid theme is close, adapting it is faster and cheaper. A custom theme pays off when your brand, content, or product pages need layouts no theme offers.
For some stores. It suits brands that need full design control or content-heavy sites. For most stores, a fast, well-built theme is the better investment.
Yes. SpinLab, our 360° product viewer, is a Shopify app we built and run ourselves.
Planning a project like this?
Share a few details about your business and what you need. We will suggest a sensible first step and a rough scope.
